Why WordPress Is the Best Web Development Platform for Your Business
Whether you are an entrepreneur looking to sell handmade goods online or a travel blogger who wants to let others see the world through your eyes, the value of having your own website is unmatched.
Apparently, building a website from scratch to fully operational is no easy task, and it’s best reserved for those with substantial web development skills. However, thanks to web development platforms, you can easily make websites on your own.
Web development platforms are intuitive tools that you can use to build a website from the bottom-up. They are designed to accommodate those wannabe website owners with no knowledge of the intricacies of web development whatsoever. The tools themselves though can be used by experts as well.
While there are many web development platforms to choose from, one that continues to stand out, again and again, is Wordpress. There are numerous reasons why you should pick Wordpress as your guide in the world of the internet.
Here are a few compelling reasons behind its existence as one of the top platforms available-
1. A Web Development Platform for All Types of Websites
When it comes to what website you want to create, there are platforms that suit specific needs. There are those perfect for blogging, and there are some suitable for e-commerce specifically. Wordpress is different here as it is highly versatile. Regardless of what sort of website you want to create, Wordpress can accommodate you. It has plans tailor-made for blogs, online stores having shortcodes, premium content tools and much more. You’ll find it user-friendly and would merely face any problem while developing a basic level website. Once you’ll master Wordpress, you can easily create any level of website you want.
2. Access to Free and Paid Plugins
Plugins are valuable tools you can use to add neat features to the frontend and backend of your website. There are thousands and thousands of plugins on Wordpress.
Each one adds something unique to your website. There are free and paid plugins readily available. Here are some great examples of plugins you can use:
- Yoast SEO - When it comes to your SEO needs, there’s no better plugin than Yoast. It will give you access to everything you need to place on the first page of Google, including keywords, tags, headings, snippets, and more. It’s even a free plugin!
- Elementor Page Builder - Even if you aren’t best in coding, you’ll end up creating generic pages. This is where the Elementor Page Builder comes in handy. It’s a useful tool that allows you to make amazing pages simply by clicking and dragging. For $49 a year, its features are well worth it.
- Google Analytics Dashboard - This plugin gives you access to the proper insights you need when it comes to the traffic that comes to your website. It includes data like sessions, organic searches, page views, keywords, and 404 errors.
3. Access to Eye-Catching Themes
One reason why Wordpress is so intuitive is it has free and highly-customizable themes at the ready. Once you’ve chosen a name for your website, you’ll be instantly directed to picking a theme from a huge library. Whatever the look you are after, there is certainly a theme you’ll like. Premium WordPress themes are, no doubt, suitable for a wide range of business needs. They offer such functionalities for your WordPress site that you can't get from free themes.
But that’s not all:
In addition to free themes, there are also premium paid ones. Although both types are great, the paid themes are what you’d truly want. Once you buy these themes, they’re yours for the taking. You can also customize them to your heart’s desire.
4. Safety and Security
As an aspiring website owner, you’re probably concerned about news regarding data breaches and cyber attacks. Yes, these attacks are quite common, and they can affect any small and big websites. So, if you are going to run a website of your own, you will need to have a safe and secure platform first and foremost.
Here’s the good news:
Wordpress is safe and secure, so you’ll be building a website on solid foundations. Aside from cybersecurity plugins, the team behind Wordpress will also guide you as you strengthen your defenses against all sorts of attacks. With enough support from the team, you’ll have no worries whatsoever.
5. Free and Unlimited, Paid and Flexible
There are other free web development platforms out there, but the truth is that they’ll give you access to limited features only. You won’t be able to use the platform to its full extent unless you pay a fee or subscribe to the service.
This is what makes Wordpress different:
It offers a free version with most of all the necessary features.
Yet if the free version of Wordpress doesn’t suit your needs, you can choose the paid ones with flexible options depending on your needs. Currently, the plans include Blogger, Personal, Premium, Business, and eCommerce. Each comes with its own benefits and features.
6. Media Type Flexibility
Just because it has the word “Word” in its name doesn’t mean that it is all about texts and blog posts. As a web development platform, Wordpress remains one of the most flexible of its kind when it comes to media types. Aside from text, it can handle everything from photos, videos, music, and Tweets to movies.
There are other reasons why WordPress is the best web development platform, and you should definitely check out these key statistics and facts. Its growing network of successful websites is waiting for you to join. Hopefully, you can launch your own online venture soon. If you are already raring to go, then continue onwards as we’ve got some tips to get you started.
Tip 1: Find A Website Host
While you can run a WordPress website on your own, you will be better off with the help of a website host. In essence, a WordPress host is a service provider that can help you optimize your website to better match the quality and security standards of the platform. In some cases, a WordPress host automatically updates the software for you.
You can think of hosting service as an assistant of some sorts. Although it is not a free service, it is definitely something that is essential especially if you have other matters to attend to. It’s also great to have if you are not that well-versed when it comes to web development and management.
Tip 2: Install Yoast
We’ve mentioned this useful plugin above. Before you begin publishing posts on your blog or website, make sure to have Yoast installed already. Keep in mind that you are going up against millions of competitors online and one of your best shots at ranking high on a search engine’s results page (SERP) is through SEO.
With Yoast installed, here’s what you should do:
Upon creating a post, look at the bottom of the page and find SEO Analysis. This neat feature tells you whether your website has great SEO or not. Green is the best, orange is good, and red is bad. If your SEO is bad, then look at the suggestions that Yoast gives you to improve it from red to green with just a few changes.
Tip 3: Content Is King
The phrase “content is king” has been said time and time again by web marketers. SEO is determined by three ranking factors which are RankBrain, links, and most importantly, content. Now that you know how important the content is, you’ll need to find a way to consistently create high-quality content.
Don’t put a huge burden on yourself by aiming to publish a piece of content every single day. You could end up rushing everything instead. Go for at least 2-3 posts a week and always make sure that its SEO is up to the mark, and its readability is even better.
Content isn’t just about blocks of text. Images and videos will count as content too. Get creative with what you publish so that your readers are treated to something new every time they visit your website.
Tip 4: Study The Competition
Whether you are running a food blog, a travel blog or even an e-commerce website, you should get a glimpse of your competition every once in a while. Doing so will help you see what you are doing right, and what you are doing wrong. Of course, this isn’t to say that you should copy what they have on their website if what you’re seeing there look great.
Tip 5: Social Media Linking Helps
Although social media isn’t a ranking factor for SEO, web marketers agree that it could be one someday. For now, however, you can use social media to get a few more clicks and views. If you create an account for your website on platforms like Facebook and Twitter, then you could share links to some of your content to your followers there.
This is a great option if you are struggling to keep up with the competition over search engines.
That being said:
You’re now ready to launch your own WordPress website. Keep in mind that you’ll have to invest some time and resources to make your platform a success. Don’t lose hope though as if you work hard enough, you’ll be able to turn your website into a source of income that will give you big returns in the future.