laidback London was born out of a desire to go back to basics. To make products by hand using traditional techniques. Working with the imperfections to craft naturally unique products. Timeless pieces that are made to last and wear better with age. Having moved to London in 1997, the label’s founder wanted to bring back a part of the laid-back lifestyle he had experienced growing up in the coastal town of Mombassa to the big city. The first pair of laidback London sandals were sold in the summer of 2002 from a market stall on the Portobello Road. laidback London is now best known for what has now become the brand's signature; handmade leather sandals inspired by colorful cultures. From small beginnings, the brand has now grown into an infrastructure which supports job creation within local communities in developing countries. Keeping processes handmade allows us to support maximum employment.