Nowadays the rate of using the smartphone is almost 100 percent without the need for a desktop or laptop. People all over the world prefer using a smartphone. This has resulted in huge amount of app and website launch.
Both apps and websites can easily be accessed on a device such as smartphones and tablets. Responsive web design is becoming the new standard for websites that are mobile-friendly and can scale to any device - from desktop to smartphones.
But at the end they are websites, so they may have some drawbacks as compared to apps and advances as compared to traditional websites.
Mobile App Development is one of the trending platforms. Even people especially developers, are shifting their focus from another development platform to this as a lot of scopes seen in this genre.
Also Read:- 7 Trends for Mobile Application Development in 2017
Given below are the criterion on which Mobile app development and Web development compared:
A mobile website is easily accessible to any user via a browser over a range of devices. Whereas in apps, the user must first download and install the app from an app marketplace before the application or content is revealed – a needed hurdle between first engagement and action.
A mobile website can be accessed by the users across many different types of mobile devices, but native apps need a separate version to be developed for each type of device.
With mobile apps, it has been easier to offer users a personalized experience as it gives the user the control to set their preferences at the very starting point. It also offers custom recommendations and updates according to the user’s taste, also in some cases by its geographical location. This feature has provided apps a higher chance of making a conversion.
4. Ease of Sending Notifications
Mobile app notifications have gained its popularity on a very large ground. They are stimulating alternatives for communicating with app users in a less invasive pattern. The ability to send instant and low-key notifications to users is so craved that it is one of the main reasons why many businesses prefer a mobile app in the first place.
5. Optimum Use of Concerned Mobile Features
There are many mobile apps that take in account for many smartphone features like camera, accelerometer, contact list, phone calls, GPS, compass, etc. resulting in an app that is a fun for the user. Moreover, this also reduces the efforts and time indulged in doing a task.
6. Work Offline
It is among the most basic difference between a website and an app. In an app, a user can procedure his/her work even on an offline ground. Although few apps might also need an internet connectivity to do most part of their task, still they offer some basic content and functionality to the users in offline mode.
Whereas a website always requires an online connectivity to go ahead with the task.
Even the most technically advanced web design and mobile websites restrict their browsers to do some of the basic functions such as ‘refresh button,’ ‘back button,’ ‘address bar’, etc. Whereas Mobile Apps are free from these barriers. Apps can use advanced gestures like ‘swipe,’ ‘hold,’ ‘drag,’ ‘tap,’ ‘pinch,’ and much more to extend modernization functionality that can help users practice a task better.
8. New Branding Experience
A company having both website and app will have an upper hand as it will give a new branding experience to the user. The mobile app is different from the company’s website because mobile apps can customize according to the user.
The company can do many experiments on the branding style of the app presenting very differently than the usual brand style of the company’s website. Many firms have particularly launched their apps to enter with new and different branding style.
According to a survey, smartphone users spend more than 90% of their time on the apps and the remaining time on mobile websites. These percentage goes up and down according to the trends, but the major percentage always stay in the apps court.
10. Latest Stream of Conversions
Mobile apps are one of the greatest media to push users down the conversion funnel resulting in an increase of conversions. These apps will help to acquire both top-of-the-funnel (TOTF) and bottom-of-the-funnel (BOTF) users. Apps like eCommerce already have BOTF users, who have a higher possibility of converting. Mobile apps are more targeted as they use to tap specific users in the funnel.
Also Read:- Shopify vs Magento: Which E-commerce is better?
11. Brand Presence
Even when users are not presently using a mobile app, they stay associated with the brand of the app and the icon behaves like a mini-advertisement of the brand.
A well-designed mobile app can do actions faster than a mobile website. The main reason behind the speed of the app is that the app locally stores the data since all the data linked to the website is stored on web servers. Moreover, Apps can also save more time by storing data according to the preferences and takes required actions on user’s behalf.
Apps give a perfect platform for playing basic games with the use of accessories. Many App developers make apps based on differentiating the user like based on age, violence level, genre etc.
14. Complex Calculations or Reporting
There are millions of apps that help you to manipulate the data and give an aid for the complex calculations, charts or reports. Many apps are only based on these criteria of the formulation.
15. Native Functionality or Processing Required
Mobile web browsers are continuously getting access to certain mobile-specific functions such as click-to-call, SMS, and GPS. However, if the user needs to push the access to other mobile-based functionalities then they again must shift to the app or mobile. This may increase the rate of chaos in the task and the chances of misleading increases.
Developing both a mobile website and mobile app for your business can prove to be a healthy decision. The mobile app offers greater personalization, branding and operational efficiency, along with other unique features.