The old technologies for marketing are changing every next day and now it is a wake-up call for online businesses to switch to digital technology for marketing. The marketing strategies must change every day to keep your business up with trends. Most of the top websites do social media marketing to come into the limelight.
The top websites are gaining popularity through social media and for that, you need to form the strategy to market. The first step is to find the business needs and what will be the impact of any trend. Next, implement those tricks along with the latest fashions in mind. Here are some of the 2016 trends to market your online business.
1. Social Media Marketing
In today’s life, social media plays a vital role and especially platforms like Facebook, Twitter, and LinkedIn. Users spend massive time on these social media because these websites and apps create interest among them. They not only create entertaining stuff, but also a good resource for news, information etc. and is the best platform to share thoughts, opinions, and interact.
On the same side, it generates a lot of space for different brands so that they can communicate and generate clients. There are certain phrases like “where can I buy” have enormous searches which can help you to get a lot of customers.
It is one of the most advanced channels to generate sales. In e-commerce product reviews, recommendation, etc. options add more features and make the user stay on your website for a long time duration. It also generates a brand image and develops a trust in the user's mind.
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2. Psychological Marketing
It is obvious that we humans are emotional and this can be used for the branding of your online business. Most people like to hear stories which they can relate to themselves. Sometimes these stories can be really fruitful for you as it can go viral among customers and may give you genuine traffic. The recommendations by these customers are trustworthy than any other paid campaigns.
The famous brands are already gaining emotional marketing because these days customers believe on feedback from audiences. One of the brand famous for this type of marketing is APPLE as they sell according to the way of thinking.
3. Sudden Rise of Video Marketing
The websites like Facebook, Twitter, Instagram are introducing videos on a large scale, that too autoplay. YouTube searches for videos are in high demands are the clear indications for the video marketing. Every next day new tools are adding up to create videos and the reason is it leaves a longer imprint on our brains.
There can be different types of business videos like explanatory videos, entertainment videos, educational videos, and others. Usually, entertainment videos don’t sell anything but it adds a goodwill, image of yours in the market.
Educational videos can be made for what people can learn from you and sell your products through this. Explainer videos will help the customers to learn about your products.
4. No more Searches to Text
The search engines are giving options to search for video and images along with the texts. Users have no more interest in heavy text results, they prefer for plain and simple texts. Mostly the content needs to be shared on social media platforms.
Notably, Google also prefers to have infographic content and users also prefer to view aforesaid images. It is very true that even if your content is not ranked one on google and image is ranked highest is a victory.
5. Improved App functionality
It is the high time to have an application for your business. The applications of Facebook, slack are on top because of features available with it. The autoload facilities and instant data availability in apps engage the users. Apps help in generating ROI through features like Geolocation, communication channels, embedded content adds value.
6. Marketing through Influencers
With the improved lifestyles and an influx of random technologies, consumers don’t trust brands. Traditional ways of marketing are no more in trend nowadays and people trust their favorite bloggers rather than brand recommendations.
Bloggers and influencers may change the opinions of customers and mold them according to them. With the internet and social media marketing options, one can have the most powerful weapon to shape customers thoughts about your business.
7. Different Ad alternatives
Advertisements were advantageous for a long time, but from the year 2016, the technologies for this have increased. There are options like attention metrics helps in calculating user experience in watching any ad. Ads can be in the form of videos, pop-ups, and others.
The online marketing techniques are different from one another and help in reaching to the audiences in a better form. Integrating these technologies according to your business requirements is a powerful weapon in the modern era.
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Always understand the market requirements and think about how you can frame marketing strategies. The benefits of trends in marketing must be properly analyzed and one can follow it to yield a maximum number of customers.