For a marketing manager of a website, it is extremely crucial to take care of search engine optimization. For Drupal developers, it is important to have a focus on Acquia. com as well as website traffic.
Thanks to Drupal community that they have introduced so many modules to have organic traffic. This blog is about plugins of Drupal, which can generate potential customers for you by fulfilling SEO requirements.
This module helps you in handling the website 404-page errors. 404 error is the error encountered when the user enters a URL that is not valid. This problem can be encountered if the website is large and is edited often resulting in addition and deletion of pages. So, if a user enters a URL which does not exist a “404 Page not found” error is encountered. This error gives a negative impact on your website.
The search 404 module helps you tackle this problem by redirecting the user to the page whose contents match the closest to the keywords in the search URL. If such errors are there it may increase your bounce rate because when visitors find no relevant page they leave the website and this module saves you from this problem.
How Search 404 helps in SEO?
Search module cannot function independently rather it uses one of the search module installed in Drupal, for instance, Apache Solr, Lucene, Xapian, and more. These modules redirect the users to the first result as a 301-302 redirect. This aids in retaining the pages in search engine index thus, helping in SEO.
Pathauto is useful when we are dealing with a large volume of content and it is difficult to create node URLs manually. It is the most famous plugin and is used to create URL/path aliases as per the configurable patterns. Drupal, by default, creates url of the type “mysite/node/123”. Pathauto creates a URL by using category and page title which are easy to remember and comprehend. For e.g. let’s say you name a blog “SEO MODULES” then this plugin makes the URL as “blog/SEO-modules”. The URLs obtained by Pathauto are both user-friendly and also SEO friendly.
Another important feature of Pathauto is that if the page titles contain keywords then the URL generated by Pathauto would also contain the keywords. And we are well aware how important keywords are for SEO.
Meta tags are very important for any webpage. On one hand, they help the search engine in finding out what your page is all about and on the other, it also helps in setting how your page content is described on other websites. From SEO perspective Meta tags are very important and Drupal doesn’t support editing of Meta tags. This module enables you to edit Meta tags as well as description and keywords. It also helps in the setting of default Meta tags for both individual and whole pages.
The title tag is very important from SEO point of view. So, metatag is really a help as it can set up the tags for your blogs and other contents. Other important tags that you may set are Opengraph and Twitter Card. These are helpful in controlling the display of content in social shares. This module not only adds the meta tags automatically but also speeds up the load process for each page.
When it is about content analysis, it becomes tough to find which content is SEO friendly. This module brings frequent analysis and stats of any website to improve its SEO ranking. To get the idea of your SEO ranking you need to install this module.
This module analyzes the contents of your page and gives suggestions which can be used to make the contents more SEO friendly. It helps in improving on-page optimization and also helps in making your content as per Drupal’s best practices by means of a quick SEO analyzer. The statistics provided by this module consist of character count, word count, keyword count, keyword density and keyword prominence.
This is one of the most heavily used modules for SEO. A unique and relevant title is a must for a good content and also has immense importance as far as SEO is concerned. The title in Drupal CMS is offered by its node and to take control over this node you need to have a module Page Title. You can create any title by setting the patterns.
How does Page Title work?
The page title module provides your page with a relevant title and also replicates it throughout the code at the required places. This is very helpful in getting good rankings when the search engine bots crawl your content. This module shows the name of the page along with the website name. It also gives a very professional look to your website which can help you gain both visitors and SEO rankings.
You can create alias URLs in Drupal. Although these URLs are SEO friendly as well as user-friendly, there is a catch. It results in two URLs with the same content. The search engine bots while crawling your content may treat it as duplicate content. This can be a problem in your SEO.
This is where Global Redirect module proves to be a great resource. This module helps in checking the alias for any existing URL, then redirect it to alias URL. It redirects from the old node to the alias using a 301 redirect. A 301 redirect lets you permanently redirect from one page to another. It redirects both visitors and search engine to a different URL than the one they typed in the browser.
SEO Compliance Checker
It is the best tool available in Drupal CMS, it keeps an eye on modification and creation of any node. It provides a feedback when a user makes a change, saves or even previews a node. The feedback is related to SEO and user-defined rule compliance. The results are displayed in a table and contain information on which things need to be modified and which don’t. This is especially useful for beginners and webmasters to improve the SEO content. It also checks that the alt tags, images, and usage of the keywords are proper or not.
This module is a great support if you require ascertaining whether the search engines are properly crawling and indexing the website or not. This module can work with several search engines like Google, Yahoo, Bing etc. The procedure of verification is simple, i.e., just upload the HTML file or add Meta tags. When this module is used along with XML Sitemaps, it can properly index your site in the search engines.
Only having a website is not enough. It must also be placed in a favorable position in the search engine rankings. Drupal is an excellent CMS when it comes to SEO. Drupal provides all the above-stated modules which can be easily integrated into your website. They provide various ways in which you can boost your website in the search engine rankings. So, they are worth giving a try!